**includes lunch**
Register Now

Monday, July 20, 2015
10:00 a.m. – 3:00 p.m.
American Royal Bldg.
1701 American Royal Ct
Kansas City, Missouri
Hosted by
Agricultural Business Council of Kansas City
Greater Kansas City Restaurant Association

Join us on July 20 for the opportunity to hear from and interact with producers, food distributors, restaurateurs, and consumers with varying perspectives on a topic near and dear to all of us — food. Roxi Beck with the Center for Food Integrity will moderate the event, and Randy Krotz, CEO of U.S. Farmers and Ranchers Alliance will provide the keynote address. We are also excited to have Kansas City, Kansas Mayor Mark Holland provide the welcoming remarks.
Panel Discussions
Who Grows It – Producer Panel:
Listen to farmers explain what they grow and why. Consumers depend on various complex production systems to produce safe and healthy food to meet today’s demand. Consumer preferences also determine what a farmer grows. A diverse consumer base that has a wide range of taste, economic and social factors to consider ultimately defines the source of their food choices.

Who Supplies It – Food Distribution Panel:
Grocers and distributors are the middlemen who move food from farmers and processors to restaurants and to your homes. This panel will discuss how they determine which foods to source and from whom. They will describe how food is acquired and how their business strategies may have changed over the past 5 to 10 years.

Who Makes It – Restaurateur Panel:
This group of restaurateurs and chefs will explain what all goes into preparing a full menu for public consumption. They will discuss how they select the food from those who supply food to their businesses. They will also discuss how consumer preferences drive what’s on their menus. Market research and customer feedback are important.

Who Eats It – Consumer Panel:
This panel of consumers will discuss how their demand for food is met. They will explain why they select the foods they prepare and consume, taking into account their budget, nutrition requirements for themselves and their families, the discriminating tastes of those for whom their food is prepared, and time available to prepare a meal.
Who Grows It – Producer Panel
Craig Good, Good Farm, Olsburg, KS (invited)
Liz Kurlbaum, Kurlbaum’s Heirloom Tomatoes
Ken McCauley, K & M Farms, White Cloud, KS
Who Supplies It – Food Distribution Panel
Diana Endicott, Good Natured Family Farms
Lesley Graham, Local Source Marketing (invited)
Joe Martinez, president, Sysco (invited)
Who Makes It – Restaurateur Panel
Chip Brown, SVP of marketing, Darden/Seasons 52
Jason Craine, owner/chef, Charisse Restaurant
Cody Hogan, chef de cuisine, Lidia’s
Ed Holland, general manager, EBT Restaurant
Who Eats It – Consumer Panel
Mary Bloch, Around the Block Blog
Sara Gish, Ink Magazine
Ann Havelka, Shook, Hardy & Bacon
Liz Waterman Gray, Slow Food Kansas City